How to use the Competitor Analysis Template?

 The Competitor Analysis Template is a heat map that ranks your website against your competitors. When you enter a value into the worksheet, the cell will light up with a colour that corresponds to how you rank.

This is a great way to get an overview of where your website stands compared to your competitors. You can use this information to improve your website's ranking and drive more traffic to your site.

This article will walk you through how to use the Competitor website Analysis Template. We'll also provide some examples so that you can see how it works.

How to Use the Competitor Analysis Template?

When you are creating a website, sometimes you won't be able to use the same layout as your competitors if you're just writing your site.

How do you find the same layouts online without buying a template?

Fortunately, there's a tool that can help you!

So in this article, we’ll show you how to use the Competitor Analysis Worksheet online to find where your website stands compared to your competitors.

Although this method is useful for improving any website's ranking, this article will tell you how to use the Competitor Analysis Worksheet to improve your website's SEO as your main focus.

- Use Paid Tools

Benefits of Using Paid Tools Include:

• Can analyse rankings based on different locations of keywords

• Can go through websites at a lightning speed

• Can analyse differences in manners of improving budgets and stats

• Websites can be compared by adding time, clicks, and keywords

So here's what you'll have to do:

Go to Google Keyword Planner and make basic research about why you want to use the tool.

You can enter various keywords related to your website's content.

Note the Unique Selling Propositions of Your Competitors

The Competitor Analysis Template is a heat map that ranks your website against your competitors. 

Your ranking is based on the one made based on targeting a similar audience through web marketing, referral sources, etc.

A higher ranking indicates that you are more easily noticeable to the target audience. Think of the people who click on Amazon.com on the first page, and the clicks come from your web business.

A higher ranking indicates that you targeted the appropriate audience and used the Marketing Funnel On Your Way To Success.

The Virality Factor Appears in a Value of one or More

— This means the website holds the potential to gain virality. This is an excellent indication of yours.

The really easy way to click on a value is to type a competitor active on Facebook, Instagram, or YouTube.

Once you type the word, the result shows a list on the left side showing the most active competitors on this social media platform based on the search query. 

Also read: A Detailed Guide to SEO Competitor Analysis.

Compare Your Competitors Concerning Marketing, Product Value, and Customer Experience

Ah, that would be the right use, the one with something tangible from the results. And in this one, it means ranking your business and comparing it to your competitors to give you an idea of how your site compares.

Let’s start!

The first question to ask yourself is about primary marketing or business area(s); that is, how will you go about building your brand?

Then you start comparing.

You must limit the comparison to people you deem to offer your customers a comparable experience.

Other important questions to ask yourself to decide whether some elements, like content, cost, and service quality, are superior to others are the things we have listed as secondary metrics.

If you are interested in analyzing your competitor's digital marketing strategy, this guide will greatly help you. We hope you found the guide helpful and will be able to utilise the information in your own digital marketing strategy. If you would like to ask any questions or have any comments, please feel free to drop comments.